Personalised hospitality services to keep. life. simple.

“Flo combines total efficiency with a big dose of fun. She’s energetic, vivacious, switched on and reliable - a joy to work with.” - Dr Kirstin Johnson, AWF

How Flo can help.

Champagne event set up

Credit: Al Elmes

Events & Weddings

Whether it be full event conceptualisation, planning, messaging, styling and execution, or simply managing your event operations on the day, Flo has first hand experience in both corporate and private events and has done a lot of weddings! She can help you with:

  • Selecting and working with suppliers (venue, floristry, catering, production, sound and lighting, photography/videography, staffing, entertainment, printed stationary, equipment hire)

  • Event structure and styling

  • Fundraising concepts and goals

  • Brand messaging

  • Royal protocol and VIP’s

  • Risk assessments and health and safety

  • Strategic table planning and placement

  • Meet and greet/Hosting guests

safari breakfast with elephants

Credit: David Clode

Relief Hosting

From a weekend to a full month, Flo provides seamless lodge management support to ensure a smooth transition for both staff and guests. With Eco-Training field guide knowledge, and a passion for conservation, she offers guests a rich, engaging experience while effectively managing and supporting your team.

Happy staff

Credit: Paul Krystall

Project Management

With a knack for organisation and a people-first approach, Flo excels at boosting productivity and making things happen. From hotel and office management to refining team structures and delivering large-scale event service training, her expertise covers a range of operational needs. Her business background also empowers her to develop effective marketing strategies and growth plans to drive your success.

Flo is your go-to expert in Kenya for effective, reliable hospitality management.

With a unique touch of warmth and professionalism, Flo’s career kicked off in London’s high-end events scene, working alongside The Lady Elizabeth Anson to plan private parties for British royalty. From there, she honed her skills in event catering with renowned names such as Rhubarb Food Design and Cooks & Partners.

In 2016, Flo expanded her horizons to Kenya, diving into the tourism industry. She’s managed hotels, overseen safari lodges, implemented database systems for travel agencies, coordinated international marketing tours, and founded her own start-up, Culsans Gap Travel, creating purposeful gap years inspiring young conservationists - and she never left her passion for events behind, continuing to organise exceptional gatherings on the side.

Finally, in 2022, Flo made Kenya her permanent home, founding Flo Midwood Services. Her consultancy delivers tailored hospitality management, effortlessly lifting stress from clients’ shoulders while adding a hearty dose of positivity and fun—all to help keep life simple.

Whether you need support with events, relief management, or project oversight, Flo brings her signature style and commitment to ensure everything remains seamless, enjoyable, and hassle-free.

An introduction.

Florence Midwood running an event

Credit: Marcus Dawes

Don’t be shy, say hi :-)